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By Carl Botha – Senior Lecturer at the College of Digital Photography
Tip 1: Simplify
One of the easiest and probably most effective ways of creating an eye-catching image is by ‘getting in closer’. By getting closer you eliminate a lot of unnecessary information making for a striking, simple yet powerful image.
Tip 2: See the light
Undoubtedly the most important ‘ingredient’ in any great photographic image is light and by better understanding and using light, you will find a marked improvement in your photography.
Consider that light has colour and start looking for it. Between about 10am and 3pm sunlight loses most of its colour becoming clean, white and boring. Natural light changes colour throughout the day, which is the reason why we prefer to make photos early in the morning or late in the afternoon, to capture the colour of the light. Early morning light has some wonderful pastels like peach, pink and sometimes a bit of magenta, whereas late afternoon light is rich in warm yellows and golden oranges. Often these colours can become the very reason for wanting to capture an image.
Tip 3: Make use of colour
We know that light has colour, but were also surrounded by colour. Think about how we use colour in our daily lives, how it is infused in our language to describe feelings. We have all heard about someone feeling blue or about seeing red when we get angry. Colours are very closely associated with moods and emotions. Try using colours that add emotion to your image. Some emotive colour associations :
Blue – Feelings of melancholy, feeling blue, singing the blues and the ever popular ‘Blue Monday”
Red – Passion, stop signs and danger
Orange – The colour of fire and warmth
Green – Freshness, nature and fertility, often used in scenes with ‘zen like’ calmness
Yellow – The first colour we humans notice or see, very lively and almost grabs the eye
Brown – Earthy, nature and associated with wood and trees, very neutral
Grey – The most neutral colour, enhances colours used with it, feelings of dreariness or depression Read more »