Nikon’s new super-zoom lens cameras

Nikon P150

Nikon P150

Introducing the COOLPIX P510 and COOLPIX L810

Amsterdam, the Netherlands, 1st Feb 2012 – Nikon Europe today announces two new super-zoom cameras. The COOLPIX P510, successor to the hugely popular COOLPIX P500, offers an astounding 42x optical NIKKOR zoom lens that reaches a powerful 1000mm super-telephone focal length, down to a 24mm wide-angle. It also packs a 16-megapixel back-illuminated CMOS sensor and advanced lens-shift vibration reduction. The 16-megapixel L810, successor to the COOLPIX L120, gets closer to the action than ever, thanks to a 26x extreme wide-angle optical zoom lens.

“With its record-breaking focal length of 1000mm, the P510 is able to capture detail that would be too far to reach with any other camera. Steady shots are ensured in any situation, thanks to advanced lens-shift vibration reduction,” comments Nicolas Gillet, Product Manager for Consumer Products at Nikon Europe. “Meanwhile, the L810 is an easy-to-use super-zoom model, now with a greater focal range and a more detailed 16-megapixel image sensor than its predecessor, the COOLPIX L120.”

Nikon P150

Nikon P150

Zooming beyond expectations: the high performance COOLPIX P510
An excellent performer with unparalleled range, the compact COOLPIX P510 boasts a 42x zoom, a tiltable high resolution 921K-dot LCD monitor and Full HD (1080p) movie recording with stereo sound.

For everything from wide-angle shots of a group of friends to long-reaching frames of dolphins out at sea, the astonishingly powerful wide-angle to super-telephoto range of the COOLPIX P510 covers all circumstances. Its 16-megapixel backlit CMOS sensor and advanced lens-shift vibration reduction ensure sharp shooting in any light, so that even at longer focal lengths, frames remain steady and subjects are pin-sharp.

One-touch access to movie mode means you can switch easily from taking stills to filming in Full HD

(1080p) with stereo sound. Optical zoom and autofocus functions are still available when filming, and the COOLPIX P510 can record in slow or fast motion using speeds of up to 120 fps (VGA). Movies can be shot in iFrame format and a built-in HDMI connector lets you connect the camera directly to an HDTV, to view photos and films straight away with family and friends.

The tiltable high resolution LCD monitor will help you discover your creative side, making it easy to take shots from above or below to get a different perspective. Built-in GPS records the exact location where a picture was taken as a geotag in the image data.

The COOLPIX P510 comes in three colours: Black, red and dark grey.

Nikon-L810

Nikon-L810

Affordable performance that is built for life: the COOLPIX L810
With a super-zoom lens and 720p movie recording, the COOLPIX L810 offers great technology that is easy-to-use, to make sure memorable moments are reliably captured. Easy Auto mode optimizes all settings according to the light you are in, making shooting effortless.

The NIKKOR 26x extreme wide-angle optical zoom lens with 22.5–585mm range will cover everything from sweeping vistas to distant action. Meanwhile, an innovative side control lever ensures smooth, steady zooming throughout the entire focal range whether filming or shooting still images, and Lens shift VR (vibration reduction) counters the effects of camera shake. Meanwhile, a 16-megapixel CCD image sensor and four different automatic anti-blur functions ensure sharp images every time.

All this is powered by convenient AA batteries so you don’t have to worry about running out of power– whether you’re at home or travelling abroad.

The COOLPIX L810 comes in four colours: Black, red, blue and warm grey.

P510: Additional Features

  • Auto HDR mode: capture images with impressive tonal detail in any situation when you shoot in HDR mode. The camera combines two shots taken at different exposures during a single shutter release to create an image with wide dynamic range and rich colour gradation.
  • Easy Panorama 360/180: pan vertically or horizontally to create dynamic panoramas.
  • 3D shooting mode: create a 3D image of any still subject to be played back on 3D-capable TVs and computers. The camera combines two images taken from different positions; the second shot is taken automatically when the camera detects that you are in the right position.
  • High-speed continuous shooting: shoot up to 5 full-resolution shots at 6 fps, or up to 30 full-resolution shots at 1 fps.
  • Mode dial with manual exposure modes (P/S/A/M) and User mode, where you can recall your preferred camera settings instantly.
  • Wireless transfer: compatible with Eye-Fi X2 (or later) cards. Transmit your digital photos (in JPEG format) directly to your phone or personal computer, and then connect to the Internet to take advantage of Nikon’s photo sharing service, my Picturetown.
  • Retouch menu: enhance your photos in-camera with a range of filter effects. Includes options such as Selective Colour, which converts your image to monochrome then adds a splash of colour to an area of your choice, and Cross Screen, which lends a starry effect to bright objects.

L810: Additional Features

  • Crisp 720p video recording: record life in motion with ease. A dedicated movie-record button makes it easy to begin recording, and you can use the optical zoom with autofocus while filming.
  • Anti-blur: Lens shift VR (vibration reduction) counters the effects of camera shake. High ISO (up to 1600) light sensitivity for sharper images in low light. Motion detection compensates for camera and subject movement. Best shot selector (BSS) selects the sharpest of up to ten sequential shots.
  • 3D shooting mode: create a 3D image that can be played back on 3D-capable TVs and computers.
  • Easy sharing: connect directly to an HDTV via the camera’s built-in HDMI connector.
  • Smart portrait system: snap perfect portraits every time. Smile timer takes the shot when your subject smiles. Blink proof alerts you when someone’s eyes were closed. Skin softening adjusts uneven skin tones for smoother-looking skin. Red-eye Fix corrects false eye colour due to the flash.
  • Wireless transfer: compatible with Eye-Fi X2 (or later) cards. Transmit your digital photos (in JPEG format) directly to your phone or personal computer, and then connect to the Internet to take advantage of Nikon’s photo sharing service, my Picturetown.

ViewNX 2
ViewNX 2 is an all-in-one software package that enables users to quickly and easily import, browse, edit and share still images and movies. Building upon the highly successful ViewNX software, ViewNX 2 is a user-friendly suite that offers a huge range of features, going well beyond those supplied as part of a PC’s operating system. Newly-incorporated movie-editing functions have been taken directly from Nikon’s award-winning DSLR range, enabling users to create stunning movie footage. ViewNX 2 is included with all Nikon digital cameras and is also available as a free download.

EXPEED C2
The original EXPEED image processing system incorporated all of the accumulated expertise and technologies developed throughout Nikon’s long history. Now, the latest evolution of Nikon’s renowned system, EXPEED C2, expands the possibilities of photography even further, with enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED C2 maximizes sensor performance for clear, life-like images that exhibit vivid colors, reduced noise and smooth tonal gradations for outstanding photos and movies.

Nikon my Picturetown
You can now back-up your images safely and securely using my Picturetown (www.mypicturetown.com), the free online digital photo storage and sharing service brought to you by Nikon. Easily share photo memories with friends and organise precious memories into online collections. You get 2GB of space free to use for storing thousands of memories and you can upgrade your membership to Gold Account at any time if you need to store more pictures.

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