Category: Cameras and Equipment

Nikon D800



Nikon D800

Nikon D800

Nikon in South Africa announced a groundbreaking new 36.3 megapixel FX-format professional D-SLR, the Nikon D800.

Designed to answer the needs of tomorrow’s photography and video today, the masterful Nikon D800 is packed with new technology that delivers unprecedented levels of depth and detail in photography, and offers all the flexibility necessary to shoot broadcast quality video.

Firmly establishing a league of its own, the Nikon D800 offers imaging potential to rival medium format cameras, but with all of the agility of the D-SLR format — giving professionals who demand attention to detail the freedom to create monumental images.

In an industry first, this exciting launch includes a special edition of the D800 – the Nikon D800E. With a modified optical filter, the D800E offers a unique alternative for those seeking the ultimate in definition.

Romi Jacobs, Chief Brand Officer for Nikon in South Africa said: “The Nikon D800 is the ultimate full-frame D-SLR with significant ramifications for the future of image making and video. The overwhelming 36.3 megapixel resolution resolves detail like never before and the comprehensive video options will captivate moviemakers of all disciplines.” She added: “We’re really excited about what the D800 means for anyone who is serious about telling stories through still images, movies or both.”

The big picture Read more »

Nikon’s new super-zoom lens cameras

Nikon P150

Nikon P150

Introducing the COOLPIX P510 and COOLPIX L810

Amsterdam, the Netherlands, 1st Feb 2012 – Nikon Europe today announces two new super-zoom cameras. The COOLPIX P510, successor to the hugely popular COOLPIX P500, offers an astounding 42x optical NIKKOR zoom lens that reaches a powerful 1000mm super-telephone focal length, down to a 24mm wide-angle. It also packs a 16-megapixel back-illuminated CMOS sensor and advanced lens-shift vibration reduction. The 16-megapixel L810, successor to the COOLPIX L120, gets closer to the action than ever, thanks to a 26x extreme wide-angle optical zoom lens.

“With its record-breaking focal length of 1000mm, the P510 is able to capture detail that would be too far to reach with any other camera. Steady shots are ensured in any situation, thanks to advanced lens-shift vibration reduction,” comments Nicolas Gillet, Product Manager for Consumer Products at Nikon Europe. “Meanwhile, the L810 is an easy-to-use super-zoom model, now with a greater focal range and a more detailed 16-megapixel image sensor than its predecessor, the COOLPIX L120.”

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AF-S NIKKOR 85mm f/1.8G



Boasting a stellar combination of classic focal length and large (f/1.8) aperture, as well as a re-designed optical system that meets the requirements of today’s D-SLRs, it delivers superb image quality and offers photographers an affordable way to take advantage of Nikon’s rich legacy of renowned 85mm NIKKOR optics.

Romi Jacobs, Chief Brand Officer for Nikon in South Africa, says: “this lens is perfect for anyone who loves to shoot portraits. It’s a great way for photographers to experience the advantage that a fast medium-telephoto lens can bring, either in the studio or when making the most of natural light.”

Classic character

The classic 85 mm focal length allows for tight head and shoulder shots with extreme detail.

The fast f/1.8 aperture perfectly balances sharpness so you can single out subjects beautifully, and it provides a bright viewfinder image that makes it easier to compose your shots. An excellent choice when shooting in low light, the fast aperture also helps you shoot with available light and still capture striking, sharp images. Read more »

The Nikon D4 – Built To Push Limits

Nikon D4

Nikon D4

On 6 Jan 2012 Nikon in South Africa announced the launch of the D4 , its new flagship D-SLR for photographers who need the ultimate in photography.

Made to shatter limits and realise every shooting opportunity, this professional FX-format camera brings new levels of image quality, speed and precision to both still photography and video.

Equipped with a 16.2-megapixel FX-format sensor, phenomenally high ISO and Nikon’s powerful EXPEED3 image processing engine, it offers uncompromised performance and unrivalled versatility in extreme lighting and environmental conditions.

“With the Nikon D4, we’ve launched the ultimate in photography,” says Romi Jacobs, Chief Brand Officer for Nikon in South Africa. “If you’re a photographer at the top of your game, then you need a camera that won’t ever let you down – and that’s the Nikon D4. It’s been built to push limits – just as the photographers that will use it push limits every day in their work.”

Uncompromised Image quality—Exceptional speed

Engineered to deliver remarkable image integrity in the most diverse lighting conditions, the D4 offers blisteringly fast fps performance and sets a new benchmark in low-noise performance. The 16.2 megapixel FX-format (full-frame) CMOS sensor with fast channel readout delivers up to 11 fps—faster than any other Nikon camera. Read more »

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Johannesburg, South Africa, 15 August 2011 – Less than a year after its launch, Nikon’s inspiring DX-format SLR, the D7000, has won the category of ‘European Advanced SLR Camera of the Year 2011-2012 at the EISA (European Imaging and Sound Association) awards. This follows up on the success of the same camera at the TIPA (Technical Image Press Association) awards, where it won ‘Best D-SLR Advanced’, and the red dot product design awards where it won a ‘red dot seal of approval’.

Jordi Brinkman, Product Manager for Nikon Europe, says: “We are really proud to add the EISA award to the accolades already given to the D7000. For our advanced D-SLR users, we always strive to offer cutting-edge technology that will appeal to passionate photographers looking for the next step in creativity.”… Read more »

Nikon D5100

Nikon D5100

Nikon D5100

Johannesburg, South Africa, 5 April 2011: Nikon introduces a new D-SLR to its line-up, the D5100, which is packed with features to make shooting stills or full HD movies more exciting than ever. The D5100 will give you a new creative perspective thanks to its improved vari-angle screen, special effects mode and full (1080p) HD Movie.

Romi Jacobs, Chief Brand Officer for Nikon in South Africa, says: “The D5100 is a great camera that allows you to express your artistic side through impressive images and movies. You can shoot with creative effects and unique angles, all at the level of superior image quality seen in the D7000!”

Unique viewing angles

The successor to the popular Nikon D5000, the D5100 features an improved vari-angle LCD screen. The screen now opens horizontally for greater maneuverability, even when using a tripod. This freedom of movement adds unparalleled creativity when using Live View, allowing shooting from virtually any angle. You can also view pictures and movies in more detail on the high resolution (approximately 921k-dot), 7.5 cm (3-in.) wide-viewing angle monitor.

The Live View function is a simple and intuitive way of taking pictures and with the D5100’s dedicated switch it is even more straight-forward to operate. When using Auto mode you do not even need to worry about the scene you are shooting, as Scene Auto Selector chooses the most appropriate settings to give you the best image.

Inspire your creativity
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Nikon announces the production of its 60 millionth NIKKOR interchangeable lens for Nikon SLR Cameras

Nikkor Lens

Nikkor Lens

Johannesburg, South Africa, 5 April 2011 – Nikon today celebrates a significant milestone, with the production of its 60 millionth NIKKOR interchangeable lens. The landmark figure is the culmination of over 50 years of Nikon’s commitment to supplying professional and amateur photographers alike with the best possible equipment.

Five million lenses have been produced in the last seven months alone, after total production of NIKKOR lenses reached 55 million in August 2010. Since then, Nikon has continued to expand the product lineup by releasing six new NIKKOR lenses for FX- and DX-format SLR cameras. The popularity of the six new releases, which satisfy the needs of a wide variety of photographers, has helped production surpass expectations… Read more »

Nikon announces first external microphone, the ME-1

Nikon Microphone for DSLR

Nikon Microphone for DSLR

Johannesburg, South Africa, 5 April 2011 – Nikon today announces the launch of its first external stereo microphone, the ME-1. Designed to amplify the movie capabilities of Nikon D-SLRs, this unidirectional microphone offers crisp, clear sound with no unwanted operational noise.

A serious addition to any discerning videographer’s kit, it raises the quality of audio recording, enabling movies shot with a D-SLR to sound as good as they look.

Raising the sound bar for D-SLRs

Nikon’s commitment to versatile movie recording takes another step forward with the ME-1. Developed to capture professional-quality stereo sound across diverse situations, it further enhances the sophistication of D-Movie – Nikon’s renowned D-SLR movie functionality – and offers a smart alternative to a camera’s built in microphone.

Romi Jacobs, Chief Brand Officer for Nikon in South Africa, commented: “The ME-1 is a great new addition to Nikon’s continually expanding system for high-quality movie recording. Pros and enthusiasts alike will be able to record sound at a whole new level and add to the impact of their movies.”

Crystal-clear stereo sound .. Read more »