How to become a fashion photographer

Many photographers aspire to work in the glamorous and cutting-edge world of fashion. Whether it’s shooting live runway shows, working in studio or shooting in exotic locations, many are drawn to the high profile, earning potential and jet-set lifestyle associated with fashion photography.

Being a fashion photographer involves long working hours in often-tough conditions, but it can also be an extremely fulfilling and creative profession. There is considerable scope to specialise, find a niche and express your particular style.

Fashion photographers must have both artistic flair and advanced technical skill. Many shoots happen under high time pressure, so it’s vital to get the necessary shots as quickly and creatively as possible. Since there is a lot of competition in the field, it is essential that your images stand out and clearly characterise your unique style.

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Nikon D800



Nikon D800

Nikon D800

Nikon in South Africa announced a groundbreaking new 36.3 megapixel FX-format professional D-SLR, the Nikon D800.

Designed to answer the needs of tomorrow’s photography and video today, the masterful Nikon D800 is packed with new technology that delivers unprecedented levels of depth and detail in photography, and offers all the flexibility necessary to shoot broadcast quality video.

Firmly establishing a league of its own, the Nikon D800 offers imaging potential to rival medium format cameras, but with all of the agility of the D-SLR format — giving professionals who demand attention to detail the freedom to create monumental images.

In an industry first, this exciting launch includes a special edition of the D800 – the Nikon D800E. With a modified optical filter, the D800E offers a unique alternative for those seeking the ultimate in definition.

Romi Jacobs, Chief Brand Officer for Nikon in South Africa said: “The Nikon D800 is the ultimate full-frame D-SLR with significant ramifications for the future of image making and video. The overwhelming 36.3 megapixel resolution resolves detail like never before and the comprehensive video options will captivate moviemakers of all disciplines.” She added: “We’re really excited about what the D800 means for anyone who is serious about telling stories through still images, movies or both.”

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How to become a sports photographer

Professional sports photography is a very exciting career option for someone who loves sport. It offers the opportunity to get about as entrenched in your favourite sport as it is possible to be without actually being on the field, and to meet many of the players. If you work fulltime for a large news agency, you can earn a comfortable salary as well.

Doing it professionally is very hard work. It can be both physically demanding and mentally challenging. Not only do you have to be relatively fit in order to keep up with the action, but you will also need to be alert to catch the best moments of the game. If you are working for a newspaper, you will also need to be fast in selecting and sending in your shots in time to go to print – sometimes you’ll have as little as an hour in which to submit your work. While you won’t be working 9 to 5, and may have days of not working at all, the times when you are working can be exhausting. However, if you love photography and sport, it will be a career worth pursuing. Read more »

Nikon’s new super-zoom lens cameras

Nikon P150

Nikon P150

Introducing the COOLPIX P510 and COOLPIX L810

Amsterdam, the Netherlands, 1st Feb 2012 – Nikon Europe today announces two new super-zoom cameras. The COOLPIX P510, successor to the hugely popular COOLPIX P500, offers an astounding 42x optical NIKKOR zoom lens that reaches a powerful 1000mm super-telephone focal length, down to a 24mm wide-angle. It also packs a 16-megapixel back-illuminated CMOS sensor and advanced lens-shift vibration reduction. The 16-megapixel L810, successor to the COOLPIX L120, gets closer to the action than ever, thanks to a 26x extreme wide-angle optical zoom lens.

“With its record-breaking focal length of 1000mm, the P510 is able to capture detail that would be too far to reach with any other camera. Steady shots are ensured in any situation, thanks to advanced lens-shift vibration reduction,” comments Nicolas Gillet, Product Manager for Consumer Products at Nikon Europe. “Meanwhile, the L810 is an easy-to-use super-zoom model, now with a greater focal range and a more detailed 16-megapixel image sensor than its predecessor, the COOLPIX L120.”

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Deepen your photography skills in 2012 and save R500

Make sure your photography and editing skills are cutting edge with these part-time short courses, presented entirely online throughout South Africa by the University of Cape Town, in conjunction with online education company GetSmarter.

UCT Digital Photography course
Learn everything you need to know to operate your digital SLR camera with ease and finesse. Learn how to take photos like a professional in manual mode, and discover practical and artistic techniques to take your photography to the next level.
Click here for more details

UCT (CFMS) Photoshop course
Learn all the basic skills and principles you need to operate Photoshop, the industry-leading image manipulation software. Expand your portfolio of digital skills and learn to perform your own image retouching, design and other editing tricks.
Click here for more details

To claim your R500 discount, quote “Photography Blog” as the promo code when registering for the course by 17 February 2012.

For more information, contact Amy-Jane on 021 447 7565 or amyjane@getsmarter.co.za.  Alternatively, visit www.GetSmarter.co.za.

AF-S NIKKOR 85mm f/1.8G



Boasting a stellar combination of classic focal length and large (f/1.8) aperture, as well as a re-designed optical system that meets the requirements of today’s D-SLRs, it delivers superb image quality and offers photographers an affordable way to take advantage of Nikon’s rich legacy of renowned 85mm NIKKOR optics.

Romi Jacobs, Chief Brand Officer for Nikon in South Africa, says: “this lens is perfect for anyone who loves to shoot portraits. It’s a great way for photographers to experience the advantage that a fast medium-telephoto lens can bring, either in the studio or when making the most of natural light.”

Classic character

The classic 85 mm focal length allows for tight head and shoulder shots with extreme detail.

The fast f/1.8 aperture perfectly balances sharpness so you can single out subjects beautifully, and it provides a bright viewfinder image that makes it easier to compose your shots. An excellent choice when shooting in low light, the fast aperture also helps you shoot with available light and still capture striking, sharp images. Read more »

The Nikon D4 – Built To Push Limits

Nikon D4

Nikon D4

On 6 Jan 2012 Nikon in South Africa announced the launch of the D4 , its new flagship D-SLR for photographers who need the ultimate in photography.

Made to shatter limits and realise every shooting opportunity, this professional FX-format camera brings new levels of image quality, speed and precision to both still photography and video.

Equipped with a 16.2-megapixel FX-format sensor, phenomenally high ISO and Nikon’s powerful EXPEED3 image processing engine, it offers uncompromised performance and unrivalled versatility in extreme lighting and environmental conditions.

“With the Nikon D4, we’ve launched the ultimate in photography,” says Romi Jacobs, Chief Brand Officer for Nikon in South Africa. “If you’re a photographer at the top of your game, then you need a camera that won’t ever let you down – and that’s the Nikon D4. It’s been built to push limits – just as the photographers that will use it push limits every day in their work.”

Uncompromised Image quality—Exceptional speed

Engineered to deliver remarkable image integrity in the most diverse lighting conditions, the D4 offers blisteringly fast fps performance and sets a new benchmark in low-noise performance. The 16.2 megapixel FX-format (full-frame) CMOS sensor with fast channel readout delivers up to 11 fps—faster than any other Nikon camera. Read more »

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Johannesburg, South Africa, 15 August 2011 – Less than a year after its launch, Nikon’s inspiring DX-format SLR, the D7000, has won the category of ‘European Advanced SLR Camera of the Year 2011-2012 at the EISA (European Imaging and Sound Association) awards. This follows up on the success of the same camera at the TIPA (Technical Image Press Association) awards, where it won ‘Best D-SLR Advanced’, and the red dot product design awards where it won a ‘red dot seal of approval’.

Jordi Brinkman, Product Manager for Nikon Europe, says: “We are really proud to add the EISA award to the accolades already given to the D7000. For our advanced D-SLR users, we always strive to offer cutting-edge technology that will appeal to passionate photographers looking for the next step in creativity.”… Read more »